Walmart is having a great share in the market of the online grocery business and currently, they have become one of the major drivers in the E-Commerce business. Recently they acquired Jet.com in the year of 2016 to reach out to the younger generation of the urban area as well as the affluent customers. Walmart is currently trying to sell some pricier products like organic fruits and choice cut meat to the new customers to the retailers India virtual baskets. They have focused on the people who have less time to travel somewhere to shop as well as who have a higher income scale. Walmart has won the game by focusing on a same-day delivery system in around 1600 stores and also by picking up groceries at 3200 stores altogether. They also started their brand new service named InHome where they deliver the groceries to the refrigerators of their customers. This feature is available in mainly Florida, Pittsburgh, Kansas City, and Vero Beach.
They have a range of different types of grocery items which help them to draw the attention of different types of customers. Whenever some affluent customers buy their products they try to cajole them to try out their virtual channel to shop their groceries. Walmart is also attracting affluent customers in different items than groceries. They are into the fashion brands also. In this way, they have made their footprint all over the United States and made a strong base of customers with loyal ones who you shop only from their outlets. Walmart bought Jet.com in just 3.3 billion dollars in the year of 2016 because they wanted to win in the E-Commerce industry. Theremin focus was the oven people who have a lot of money to spend on online shopping. They did not stop at buying jet.com. They also bought a menswear company named bonobos.
Walmart always tries to keep up its qualities which is another thing about them to draw a lot of customers towards them. They buy goods from different home brands and promote their products through their e-commerce website and encourage a lot of people to buy them from their online shop only. Recently they have also started to target some customers by giving a membership package and this disease and you a lot of traffic to their website in a very short period. In this way, Walmart has increased its reach in so many industries as well as online groceries. In so many ways Walmart was the first choice for so many customers around the world for a long time now. Currently, they are trying to get into the market of e-commerce business and somehow succeed in the online grocery segment by earning a huge amount of profit.
The online grocery market is increasing day by day and all the companies out there are trying to get into the picture. In this whole scenario, Walmart has made its point Very clear and won the game among many competitors in their way.